Vintage Granny Gum Gag Toy – Atlas Novelty Co., Complete in Original Box

Step back into classic mid-century humor with this vintage “Granny Gum” gag toy made by Atlas Novelty Co. (St. Louis). This quirky little set includes its original illustrated cardboard box along with all the tiny components needed to assemble a “chewing granny” puppet. A fun and nostalgic item for collectors of early novelty toys, oddities, and mid-century Americana.

The box features fantastic graphics and printed instructions on each side, explaining how to use your finger and wrist to make Granny “chew” and move in a lifelike way. These sets are getting harder to find complete—especially with such clean graphics and all original parts intact.

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ITEM DETAILS
• Original Atlas Novelty Co. “Granny Gum” toy
• Includes all pieces: wax/rubber “gum,” tongue, eyes, and cotton
• Original illustrated cardboard box with instructions
• Box measures approx. 2” tall x 1.5” wide
• Manufactured in St. Louis, Missouri, likely 1940s–1950s
• Fantastic retro typography and novelty graphics on all sides
• A rare complete example of early gag-store humor

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CONDITION

Very good vintage condition overall. Box is clean with strong color and only light age wear. All interior components included and shown. Minor discoloration or age marks may be present due to age but overall extremely well-preserved for a novelty piece of this era.

Please review all photos carefully.

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USES
• Vintage novelty toy collection
• Oddities & curiosities shelf
• Nostalgic display for game rooms or offices
• Perfect gift for collectors of quirky retro toys
• Humor or magic-themed displays